“But The Competitors Are Doing It” Isn’t An Excuse

This may be tough for some link builders to digest, especially if you’re coming from a research standpoint & you see that competitors for a particular keyword are dominating because of their 1000’s upon 1000’s of pure spam links. Maybe it isn’t the links that got the competitor where they are. Maybe they are a big enough brand with a good reputation to be where they are for that particular keyword. If the above doesn’t apply, then maybe it’s just a matter of time before Google cracks down even further, giving no weight to those spammy backlinks. Because, let’s face it. You don’t want to be the SEO company behind the next Overstock or JCPenney link building disaster