Google’s ‘Panda’ update put websites on endangered list

A tweak in the way Google ranks websites has had serious consequences for many seo consultants and has led to accusations of anticompetitive practices. Sophie Lee got a shock when she checked her website’s statistics data on 24 February. The number of visitors to her site about irritable bowel syndrome, IBStales.com, which she has run since 2003 and relies on for her income, had dropped precipitously. “It was so sudden,” she says. “They had halved overnight.”

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